GF Health Products, Inc. Reveals New Basic American Brand Identity

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Atlanta, Georgia, May 16, 2016: FOR IMMEDIATE RELEASE

Basic American Logo

GF Health Products, Inc. proudly announces the launch of its Basic American Medical Products (“Basic American”) new brand identity, including a distinctive corporate logo, shown at right, as well as the rebranding of key marketing materials and educational resources. Access these updated materials and resources within the Basic American section of our website at www.grahamfield.com.

“As the extended care industry changes at an unprecedented pace, Basic American products constantly evolve to meet our customers’ needs and the demands of the market. The new brand identity reflects our commitment to ongoing innovation, and re-stamps the hallmark of our legacy in quality and leadership on the extended care industry,” states Senior Vice President David Walton.

New-Showroom-Graham-Field-Basic-American

A distinguished brand in the extended care marketplace since 1976, Basic American products are manufactured in our US-based manufacturing plants, thanks to the experience, skill, and craftsmanship of our seasoned employees. In addition to superior products, the Basic American brand offers turnkey interior design and project management services to assist extended care facilities in creating an optimal environment for residents and guests.

Basic American Logo

Visit the Basic American 10,000-square-foot showroom and educational center in Atlanta, GA, or contact one of our design, project management, or sales experts to learn more about the style, safety, and security built into everything we do.

Press Contact:
GF Health Products, Inc.
Jacqueline Greenfield
770-368-4700
[email protected]

Last updated on February 26, 2025

About Graham-Field

Graham-Field is a major manufacturer of healthcare products used in the extended care, acute care, primary care and homecare markets. Headquartered in Atlanta, Georgia, with more than 300 US-based employees, Graham-Field has wholly owned domestic factories in WI, GA, NC, and RI, with additional distribution facilities in MO, GA and CA. Graham-Field product brands include Basic American Medical Products®, Everest & Jennings®, Gendron®, Hausted®, Intensa®, Lumex®, and Transfer Master®. Visit grahamfield.com or call 1.770.368.4700.

Last updated on February 26, 2025